New features & Improvements:

• Mailchimp campaigns stored in Salesforce – every campaign you send through Ascendix Search now creates a Mailchimp Campaign record, so campaign performance lives in Salesforce and can be reported on like any other record.
• Per-recipient engagement in Salesforce – opens, clicks, bounces, and unsubscribes are stored per recipient and matched to your existing Contacts and Leads, so you can prioritise follow-up by who actually engaged.
• Analytics that keep themselves current – campaign figures refresh automatically in the days after a send, so your reports and dashboards stay accurate as recipients keep opening and clicking.
• See what a campaign promoted – the Mailchimp Campaign record lists the records the campaign was built from, grouped by object, with links straight through to them.
• See how a property has been marketed – open a property (or any other source record) to see the campaigns it has appeared in, together with recipient, open, and click figures.
• Report across campaigns and source records – build standard Salesforce reports showing each property alongside every campaign it has been used in, to compare exposure and engagement.
• Switch your Mailchimp audience – administrators can change the active Mailchimp audience without disconnecting the account or asking everyone to reconnect, and can review who belongs to the audience from within Salesforce.
• Clearer failed sends – when a campaign fails to send, it is recorded with a Failed status and an error message explaining what went wrong, instead of disappearing silently.