New features & Improvements:
Engagement rate metrics on Mailchimp campaign reports – Mailchimp campaign reports now display Open Rate, Click Rate, Bounce Rate, and Unsubscribe Rate, so you can assess campaign performance at a glance without opening Mailchimp.
Recipient activity on Mailchimp campaign reports – view a per-recipient engagement breakdown (who opened, clicked, bounced, or unsubscribed) directly in the campaign report, loaded on demand.
Clickable metric rows – open a metric's recipient list by clicking its row in the campaign report metrics table, even when the chart segment is too small to click.
Per-campaign engagement on contact records – see how a contact engaged with each Mailchimp campaign from the Mailchimp tab on their record, including opens, clicks, and activity history.
Campaign names for Mailchimp-created campaigns – campaigns created directly in Mailchimp now show their names in the Mailchimp Campaigns list and on contact records.
Updated Google Maps area selection – draw, edit, and clear shapes on the Google Maps view to filter your records by a hand-drawn geographic area.
Composer preview for AI templates – the Preview button is available for AI templates in the Composer window.